COOKIE POLICY
Last updated: March 31, 2023
Mitsubishi Electric Automotive America, Inc., its affiliates (“MEAA,” “we,” “our,” “us”) use cookies and similar technologies in the course of our business to learn about how our customers and users use our website www.meaa-mea.com website (the “Website”), [our services], and otherwise interact with us. We have adopted this cookie policy (“Cookie Policy”) to inform you about our use of these tools and how to manage Cookies (as defined below).
This Cookie Policy supplements the MEAA Privacy Policy and our California Privacy Statement in respect of our use of Cookies.
What Are Cookies?
A cookie is a small text file placed on your device when you visit a website. Cookies serve a variety of functions and are widely used to improve website functionality, allow you to navigate between pages efficiently, remember preferences, improve user experiences, and tailor advertising to your interests. Like many companies, we use cookies and other tracking technologies (collectively “Cookies”) including web beacons.
There are different types of Cookies that websites typically use. Generally, these Cookies include:
- Session Cookies. These exist only during your current browsing session and expire after a short period of time. Once you close the browser, all session cookies are deleted.
- Persistent Cookies. These remain on a user’s device for the period of time specified in the cookie.
- Web Beacons. These are sometimes called “tracking pixels” or “clear gifts” and are tiny graphics files that contain a unique identifier that enable us to recognise when someone has opened an e-mail.
- First-Party. These are cookies that are set directly by us.
- Third-Party Cookies. These are set and used by approved third parties.
Cookies We Use
We use each of the following categories of Cookies, though not necessarily at the same time. You can learn more about the Cookies in each category below.
Strictly Necessary Cookies
These Cookies are essential in order to enable you to navigate our Website and use its features. Without these Cookies, certain aspects of the Website may not function properly. If you choose to modify your browser settings to block these Cookies, then we will not be able to guarantee the proper functioning of our site during your visit.
Currently, our Website uses the following Strictly Necessary Cookies:
Cookie Name | Source | Purpose | Duration | Further Information |
---|---|---|---|---|
CookieLawInfoConsent | www.mea-meaa.com | This cookie is set by GDPR Cookie Consent plugin. It records the default button state of the corresponding category & the status of California Consumer Privacy Act (CCPA). It works only in coordination with the primary cookie, viewed_cookie_policy. | 1 year | |
cookielawinfo-checkbox-necessary | www.mea-meaa.com | This cookie is set by GDPR Cookie Consent plugin. The purpose of this cookie is to check whether or not the user has given the consent to the usage of cookies under the category ‘Necessary’. | 1 year |
Performance Cookies
These Cookies collect analytical information about how visitors use our Website (such as which pages visitors view most often, which navigation links are used, whether a user received an error message from a webpage, the number of visitors who visit our site, etc.) and how the Website performs. These Cookies do not collect information that identifies a specific visitor, and are only used to improve how our Website works. These Cookies do not collect information that identifies a specific visitor, and are only used to improve how our Website works.
Currently, we use the following Performance Cookies:
Cookie Name | Source | Purpose | Duration | Further Information |
---|---|---|---|---|
_gid | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day | https://policies.google.com/privacy?hl=en (Google’s standard terms) | |
_ga | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years | https://policies.google.com/privacy?hl=en (Google’s standard terms) | |
_gat_gtag_ | This is a Google analytics cookie, used to throttle the request rate – limiting the collection of data on high traffic sites. | 10 minutes | https://policies.google.com/privacy?hl=en (Google’s standard terms) | |
1P_JAR | Set by Google. This group sets a unique ID to remember your preferences and other information such as website statistics and track conversion rates. | 1 month |
https://policies.google.com/privacy?hl=en (Google’s standard terms) See Also: https://policies.google.com/technologies/types |
Functional Cookies
We may use Cookies to provide certain functionality on the site. For example, these Cookies help us remember certain information you provide or choices you make (such as remembering your user name, language, region, or to provide other personalized features).
The Website uses the following Functional Cookies:
Cookie Name | Source | Purpose | Duration | Further Information |
---|---|---|---|---|
cli_user_preference | www.mea-meaa.com | This cookie is set by GDPR Cookie Consent plugin. The purpose of this cookie is to store whether or not the user has given consent for cookie usage. It does not store any personal data. | 1 year | |
viewed_cookie_policy | www.mea-meaa.com | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. | 1 year |
Advertising Cookies
These Cookies, sometimes referred to as “targeting cookies” or “marketing cookies” allow us to personalize your experience on our Website and communicate with you in relevant ways. These Cookies usually record on-line activities like your browsing habits on our pages and sometimes your location. We may also use Cookies from vendors that provide services on this Website, such as ‘Like’ or ‘Share’ buttons in addition to providing the requested functionality. Third parties provide these services in return for recognizing that you (or more accurately your device has) have visited a certain website. These third parties put down advertising cookies both when you visit our Website and when you use their services and navigate away from our Website. Their respective privacy policies are listed in Further Information in the chart below.
None at this time.
Other Cookies We May Use
In addition to the above Cookies, depending on how you interact with us, we may use the following tools:
- Local Shared Objects (“Flash cookies”). These Cookies are used to enhance your user experience, such as by storing your preferences and settings. Local Shared Objects are similar to browser cookies, but can store more complex data than simple text. By themselves, they cannot do anything to or with the data on your computer. Like other cookies, they can only access personally identifiable information that you have provided on this Website, and cannot be accessed by other websites. To find out more about Flash cookies or how to disable them, please click here.
- HTML Email Web Beacons. These are sometimes called “tracking pixels” or “clear gifts” and are tiny graphics files that contain a unique identifier that enable us to recognize when someone has opened an e-mail. We may use these Cookies in our emails to help us track whether our emails are opened and verify any clicks through to links within the email. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML.
- IP Addresses and Web Logs. We may use your IP address and browser type to help diagnose problems with our server, to administer our Website and to improve the service we offer to you. We may also use your IP address to collect broad demographic information such as which domain you are visiting our Website from.
Other Website’s Use of Cookies
Our Website may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. This Cookie Policy does not apply to those third party websites and we strongly advise you to review the cookie practices and Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Interest-Based Ads
We and our partners may work with third parties to display relevant advertising on our Website and to manage our advertising on other websites. In order to display relevant ads to you, these third parties may use cookies to collect browsing and activity information on our Website, on other websites, and across different devices, which may be linked with certain offline data they may also collect IP address, device ID, cookie and advertising IDs, and other identifiers, general location information, and, where applicable, with your consent, your device’s geolocation information. These third parties may use this information to provide you more relevant ads and content and to evaluate the success of such ads and content. As a result, our ads may be displayed to you on a search results page or on other sites.
You can generally opt out of receiving interest-based advertisements from members of the Network Advertising Initiative (“NAI”) or the Digital Advertising Alliance (“DAA”) by clicking here for NAI and here for DAA. When you opt-out using these links, please note that you may still receive advertisements. They just will not be personalized based on your interests.
How to Control Cookies
You can control Cookies through various tools, including:
- Cookie Management System. You can accept or reject our use of non-strictly necessary Cookies through the cookie banner when you visit our website, or through our cookie management system, available here.
- Browser Settings. Browsers are initially set up to accept Cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you reject all cookies, some portions of our Website may not work properly.
- Third Party Tools. You can also visit http://www.allaboutcookies.org/ where you will find comprehensive information on cookie management and blocking which pertains to a wide variety of browsers and, in some cases, you can opt-out of certain advertising cookies here https://www.youronlinechoices.com/.
- Cookie Provider’s Tools. Many cookie providers have their own opt-out systems. Where applicable, links to such opt-outs are provided in the above chart. For example, Google has also developed a Google Analytics opt-out browser extension to provide users with the ability to prevent any data from being collected for analytics: https://tools.google.com/dlpage/gaoptout.
Changes to this Policy
We may update this Cookie Policy and we would encourage you to review the policy from time to time to stay informed of how we are using cookies.
Contact Us
If you have any questions about this Cookie Policy, please contact through any of the following:
- Emailing us at: info@meaa.mea.com
- Writing to us at: 15603 Centennial Dr., Northville MI 48168
PRIVACY POLICY
Last updated: February 6, 2023
Mitsubishi Electric Automotive America, Inc. and its affiliates (collectively “us,” “we,” or “our”) are committed to safeguarding the privacy of our customers and users (“your” or “your”) who visit our website, including [www.meaa-mea.com] website (the “Website”).
We have drafted this Privacy Policy to provide you with information on our policies regarding the collection, use, and disclosure of Personal Information (as defined below) when you use our Website. This Privacy Policy should be read in conjunction with our Cookie Policy and Terms and Conditions.
Some jurisdictions may provide for additional privacy rights and disclosures to their residents or relevant data subjects that may apply to you in certain circumstances. For example, your Personal Information may be subject to the EU General Data Protection Regulation (“GDPR”), the UK GDPR, the California Consumer Privacy Act (along with any implementing regulations and as may be amended, the “CCPA”), or other relevant data protection laws. If your personal information (as defined in our California Privacy Statement) is subject to the CCPA, please see our California Privacy Statement for additional disclosures, our Notice at Collection, and a description of your rights under the CCPA, available here.
Information We Collect and How We Collect It
While using our Website or when you otherwise interact with us, we may collect certain information from or about you, including “Personal Information.” When we use the term “Personal Information” we mean information that can help us directly or indirectly identify you, such as your name, email address, home address, telephone number, Internet Protocol (“IP”) address, or other online identifiers, among other information. We may collect some of this information directly from you, automatically through your use of the Website, and from other sources.
Information Provided by You
We may collect Personal Information when you (i) purchase, send for repair, or return one of our products; (ii) contact us through available forms on the Website, via email, or through our customer service lines; (iii) complete surveys provided by us]; (iv) post or share information on our Website; and (iv) create an account to use certain of our services.
Depending on how you interact with us, we may collect the following types of Personal Information, including:
- Identifiers and Similar Information – Such as your first and last name, date of birth, social security number, driver’s license number, passport number, online identifiers, or other similar identifiers, and account log-in information.
- Contact Information – Including your personal email address, business email address, postal address, or phone number.
- Payment Information – Such as your payment card and billing address.
- Commercial Information – Including records of services or products purchased.
- Demographic Information – Such as your gender, age, citizenship, education, profession, or occupation.
- Correspondence and Communications – Including information provided by you when you contact us directly, respond to a survey, or interact with us on social media.
- Responses to Surveys and Promotional Events – Including responses to questions and interactions with us on social media, competitions, and at events or through surveys that we provide to you.
- Geolocation Information – Such as information about your location or the location of your device.
Please note that depending on your jurisdiction, some of this information may be considered sensitive personal information or similarly defined information under certain data protection laws.
Information Collected Automatically
When you visit our Website or interact with us through other online media and advertisements, information about your visit and/or interaction is automatically logged though the use of various tracking tools like browser cookies and web beacons. Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and transferred to your device. We generally use cookies to collect information in order to improve our services for you. We may automatically collect Personal Information through our Website and these tools, including the following:
- Log Data – This includes information that your browser sends whenever you visit our Website (“Log Data”). This Log Data may include information such as your computer’s IP address, browser type, browser version, the pages of our Website that you visit, the time and date of your visit, the time spent on those pages, and other statistics. When you access the Website by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device’s unique device ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, your location information, and other statistics.
- Website Browsing Data – This includes information gathered while you browse our Website, including technical, usage, and navigational data that shows what pages you have visited and how long various features are used.
- Device Information – Such as information about the device you use to access our Website, including the hardware model, operating system and version, unique device identifiers, and mobile network information.
We may use third-party web analytics services on the Website, including Google Analytics. We use Google Analytics to help us understand how people are using our Website. To find out more about how Google Analytics collects and processes data, please click here. Google Analytics has its own cookies that it uses to track and aggregate this information. You can prevent the use of Google Analytics relating to your use of our Website by downloading and installing the browser plugin available here.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The Help feature on most browsers provides information on how to accept cookies, disable cookies, or to notify you when receiving a new cookie. You can also control cookies (i) through most browsers by changing your cookie settings, which are typically found in the “options” or “preferences” menu of your browser, and (ii) through various third-party tools, which can be found here.
Please note that if you do not accept cookies, you may not be able to use some features of our Website, and we recommend that you leave them turned on.
Information from Other Sources
We may also obtain Personal Information from other sources, such as:
- Indirectly from our distributors or sales agents.
- Directly or indirectly from our service providers when providing us services or acting on our behalf.
- Directly or indirectly from activity on our Website [https://www.meaa-mea.com], social media, or marketing efforts.
- From third parties that interact with us in connection with the products we sell or services we perform, including advertising companies or other third-party advertising providers.
Why We Collect and Use Information
We may collect, use, or otherwise process Personal Information for various purposes, including:
- Perform Services for Customers – Including facilitating purchases, providing products or services, maintaining or servicing accounts, providing customer service, and processing customer requests.
- Communicate and Respond to Your Questions – Such as to respond to any questions you send to us or where a problem with the Website or a service is reported.
- Improve Our Products and Services – For example, we might use your information to customize your experience with us, tailor online shopping experiences, and improve our customer service.
- Managing and Operating our Website – Including to keep our Website updated and relevant, to develop our business, and to inform our marketing strategy.
- Security and Prevention and Detection of Fraud – For example, we may use information to protect our company, our customers, and our Website. This includes detecting security incidents and protecting against malicious, deceptive, fraudulent, or illegal activity.
- Compliance with Law – Such as compliance with legal and/or regulatory requirements or for the purpose of responding to a binding request from a public authority or court.
- Advertising – Including to provide you with information, products, or services we feel may interest you.
- Contractual Obligations – For example, we may use your information in performing our contractual obligations to a customer or others and protecting legal rights.
Certain data protection laws may require that we have established a lawful basis or legal basis for our collection, use, disclosure, or other processing of your Personal Information. Where required by applicable data protection laws, we ensure that we have identified a lawful or legal basis under which such processing may occur. Depending on how you interact with us and our purpose for processing your Personal Information, such lawful or legal basis for processing Personal Information may include:
- where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;
- to comply with certain legal and regulatory requirements;
- depending on the circumstances, we may need to process your Personal Information for the performance of a contract to which you are a party or related pre-contractual steps; and
- with your consent, as required by the GDPR.
How We Disclose Information
In order to run our business and provide services to you, we may disclose your Personal Information and other information to third parties, including the following:
- Our affiliates
- Services providers or other entities who perform services for us or on our behalf. For example, we may share information with vendors who operate our Website, run promotions, and send emails.
- Business partners who distribute our products or co-sponsor a promotion with us. These partners may send you information about events and products by mail or email.
- Third parties to whom you or your agents authorize us to disclose your Personal Information in connection with products or services we provide to you.
- In order to comply with applicable law. For example, we may disclose your Personal Information where required to do so by law or subpoena or if we believe that such action is necessary to comply with the law and the reasonable requests of law enforcement or to protect the security or integrity of our Website.
- To any relevant third-party acquirer(s), in the event that we sell or transfer all or any relevant portion of our business or assets.
- With your consent or at your direction.
Do Not Track Disclosure
We support Do Not Track (“DNT”). DNT is a preference you can set in your web browser to inform websites that you do not want to be tracked.
You can enable or disable DNT by visiting the Preferences or Settings page of your web browser.
Security
The security of your Personal Information is important to us, and we strive to implement and maintain reasonable, commercially acceptable security procedures and practices appropriate to the nature of the information we store, in order to protect it from unauthorized access, destruction, use, modification, or disclosure.
However, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure, and we are unable to completely guarantee the security of the Personal Information we have collected from or about you.
How Long We Keep Your Information
We will only retain your Personal Information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any accounting, reporting requirements, or legal requirements and consistent with applicable privacy, data protection, and data retention laws. To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements.
Links to Other Sites
Our Website may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Children’s Privacy
We do not knowingly solicit or collect Personal Information from children under 13. If you are a parent or guardian and believe that we have inadvertently collected Personal Information from a child under 13 years old, please contact us using the information provided in Contact Us below. We will delete such information within a reasonable time.
International Transfers of Your Personal Information
We are an international company with our main operating location(s) in the U.S. As such, your Personal Information may be transferred, stored, or otherwise processed in the United States and other locations. When you provide Personal Information to us from outside of the U.S., please be aware that we will receive and process it in the U.S. and that U.S. data protection laws may be different from those of your country of residence. We may transfer the Personal Information we collect to other countries where we do business, which may not have the same data protection laws as the country in which you originally provided the information. To the extent required by applicable law, when we transfer your Personal Information to recipients in other countries, we will take measures to protect that information. You can contact us through the information provided in Contact Us below for further information on specific mechanisms we utilize for transferring Personal Information and the countries to which such transfer may be made.
Your Rights and How to Exercise Them
Your Rights Under Certain Data Protection Laws
Depending on where you are located and applicable laws, you may have certain rights to your Personal Information. The rights described in this section are subject to exemptions and other limitations under applicable law.
Depending on applicable law, and subject to certain exemptions or limitations, your rights may include:
- Access – To request access to the Personal Information we have about you.
- Correction – To request that we correct incomplete or inaccurate Personal Information that we hold about you.
- Deletion – In certain circumstances and subject to certain limitations, you can request that we delete your Personal Information.
- Object to Processing – To object to our processing of Personal Information in certain circumstances, including where we process Personal Information for direct marketing purposes or where we have processed such data on the basis of our legitimate interests.
- Request the Restriction of Processing – In certain circumstances, to request that we suspend the processing of your Personal Information.
- Portability – To request the transfer of your Personal Information to another party in a digital form.
- Withdraw Consent – Where you have provided your consent to our processing, you have the right to withdraw it at any time.
- Lodge a Complaint with a Data Protection Authority – To lodge a complaint with the relevant data protection authority or other relevant supervisory authority in the country of your residence, your place of work, or place of an alleged infringement, if you believe that the processing of your Personal Information infringes upon applicable data protection laws.
You may also have the following rights related to our marketing practices:
- Opt Out of Receiving Our Marketing Emails – To stop receiving our promotional emails, follow the opt-out link in any of our promotional emails. This opt-out does not apply to transactional or informational emails (e.g., our communication in response to your request for information, products, or services from us) nor to disclosure to a third party that is acting on our behalf and under our instructions in support of our permitted uses of your Personal Information.
- Control Cookies and Tracking Tools – As noted above in Information Collected Automatically, we may use cookies and other tracking tools. To learn how to manage your cookies preferences, please review Information Collected Automatically and our Cookies Policy.
How to Exercise Your Rights
You can exercise applicable rights, as described above, through the following:
- Calling us at 734-453-6200
Email: info@meaa.mea.com
- Write us at the address noted below.
15603 Centennial Dr., Northville, MI 48168
Changes to This Privacy Policy
This Privacy Policy is effective as of February 6, 2023, and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.
We reserve the right to update or change our Privacy Policy at any time, and you should check this Privacy Policy periodically. Your continued use of the Website after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.
If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us or by placing a prominent notice on our Website.
Contact Us
If you have any questions about this Privacy Policy, please contact us through any of the following:
- Emailing us at: info@meaa.mea.com
- Write us at: 15603 Centennial Dr., Northville, MI 48168
PRIVACY STATEMENT – CALIFORNIA
Last updated: February 6, 2023
This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained in the Privacy Statement of Mitsubishi Electric US, Inc. and its affiliates (collectively, “we,” “us,” or “our”) and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this California Privacy Statement (“CA Privacy Statement”) to comply with the California Consumer Privacy Act of 2018 (with any implementing regulations and as may be amended from time to time, “CCPA”) and other California privacy laws. If you are a California resident, please review this CA Privacy Statement for disclosures required by the CCPA, including our Notice at Collection and information surrounding how and why we collect, use, and disclose personal information and information about your potential rights under the CCPA. The rights described herein are subject to exemptions and other limitations under applicable law. Any terms defined in the CCPA have the same meaning when used in this notice. We are a “business.”
Notice at Collection and Use of Personal Information
Information We Collect
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”).
Depending on how you interact with us, we may collect the following categories of personal information, including:
- Identifiers – Such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.
- Personal information described in subdivision (e) of Section 1798.80 (California Customer Records statute) – This includes any information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
- Demographic Information – Including, but not limited to, age or gender. This category includes pieces of personal information that also qualify as a protected classification characteristics under applicable laws.
- Commercial Information – Including, but not limited to, records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
- Internet or Network Activity – Such as browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
- Geolocation Data – Such as physical location or movements.
- Professional or Employment-Related Information – Such as occupation, compensation, employer, and title.
- Audio, Electronic, or Visual Information – Including call and video recordings.
- Inferences – Including information about your interests and preferences.
- Sensitive Personal Information – Such as your passport number, driver’s license, and state identification card.
Personal information does not include:
- Publicly available information as defined under the CCPA.
- De-identified or aggregated consumer information.
- Information excluded from the CCPA’s scope.
Use and Collection of Personal Information
We may collect or use personal information for one or more of the following purposes, such as:
- To fulfill or meet the reason for which the information is provided. For example, if you provide us with personal information in relation to a purchase, warranty submission, referral form, etc., we will use that information in conjunction with that specific purpose.
- To provide you with information, products or services that you request from us.
- To provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you.
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
- To improve our website and present its contents to you.
- For testing, research, analysis and product development.
- As necessary or appropriate to protect the rights, property or safety of us, our clients or others.
- To respond to law enforcement requests and as required by litigation requirements, applicable law, court order, or governmental regulations.
- As described to you when collecting your personal information or as otherwise set forth in the CCPA.
- To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets.
We do not sell or share personal information (as those terms are defined under the CCPA).
How Long We Keep Your Information
- We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any accounting, reporting requirements or legal requirements and consistent with applicable privacy, data protection and data retention laws. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
- For more information about our privacy practices, please review our entire CA Privacy Statement, which is available here.
OUR COLLECTION, USE AND DISCLOSURE OF PERSONAL INFORMATION AND SENSITIVE PERSONAL INFORMATION
Information We Have Collected
In the preceding 12 months, and depending on how you interact with us, we may have collected the categories of personal information listed above in Information We Collect.
Sources of Personal Information
We may obtain the categories of personal information listed above from the following categories of sources, such as:
- Directly from our customers related to their purchases of products or services and related warranties.
- Indirectly from our distributors or sales agents.
- Directly and indirectly from activity on our website (www.us.mitsubishielectric.com), social media, or marketing efforts.
- From third-parties that interact with us in connection with the products we sell or services we perform.
Purposes for Collecting Personal Information
We may collect your personal information for the business or commercial purposes described above in Use and Collection of Personal Information.
Disclosure of Personal Information
We may disclose your personal information to a third party for a business purpose in compliance with the CCPA. In the preceding twelve (12) months, we may have disclosed for a business purpose, the categories of personal information to the categories of third parties described in the chart below, including:
Category of Personal Information | Category of Third Party Information Disclosed to for a Business Purposes |
---|---|
Identifiers (for example your name, address, DOB, SSN, driver’s license, passport number and online identifiers) | • Professional services organizations, such as auditors and law firms that assist with our legal and regulatory compliance obligations • Advertising partners that provide us with advertising and marketing services • Analytics providers to measure how you interact with our website or other services • Internet service providers • Providers or partners that support our business operations (such as payment services providers; shipping companies; etc.) • Social networks, recruiting agencies and other similar third-party websites that support our recruitment and marketing efforts • Affiliated entities • Business partners |
Additional information subject to Cal. Civ. Code § 1798.80(e) (for example, a signature, state identification card number, financial information, or bank account information) | |
Characteristics of protected classifications under certain federal or state laws (for example gender, age, national origin, citizenship or marital status) | • Professional services organizations, such as auditors and law firms that assist with our legal and regulatory compliance obligations • Advertising partners that provide us with advertising and marketing services • Analytics providers to measure how you interact with our website or other services • Providers or partners that support our business operations (such as payment services providers; shipping companies; etc.) • Social networks, recruiting agencies and other similar third-party websites that support our recruitment and marketing efforts • Affiliated entities • Business partners |
Commercial Information (for example records of products or services purchased, obtained or considered or purchasing histories) | • Professional services organizations, such as auditors and law firms that assist with our legal and regulatory compliance obligations • Advertising partners that provide us with advertising and marketing services • Analytics providers to measure how you interact with our website or other services • Internet service providers • Providers or partners that support our business operations (such as payment services providers; shipping companies; etc.) • Social networks, recruiting agencies and other similar third-party websites that support our recruitment and marketing efforts • Affiliated entities • Business partners |
Geolocation Data (such as information about your location or the location of your device) | • Advertising partners that provide us with advertising and marketing services • Analytics providers to measure how you interact with our website or other services • Internet service providers • Providers or partners that support our business operations (such as payment services providers; shipping companies; etc.) • Affiliated entities • Business partners |
Professional or Employment Related Information, including occupation, compensation, employer and title | • Advertising partners that provide us with advertising and marketing services • Analytics providers to measure how you interact with our website or other services • Providers or partners that support our business operations (such as payment services providers; shipping companies; etc.) • Affiliated entities • Business partners |
Internet or Electronic Network Activity Information, including interactions with our website or use of certain online tools | • Advertising partners that provide us with advertising and marketing services • Analytics providers to measure how you interact with our website or other services • Internet service providers |
Inferences drawn from any of the information identified above to create a profile reflecting your preferences or similar information | • Advertising partners that provide us with advertising and marketing services • Analytics providers to measure how you interact with our website or other services • Affiliated entities |
In the preceding twelve (12) months, we have not sold or shared any personal information. We do not knowingly sell or share personal information of consumers under 16 years of age.
In addition, we may disclose, and in the preceding 12 months, we may have disclosed all of the categories of personal information identified above in Information We Collect, to the following categories of third parties: (i) judicial courts, regulators, or other government agents purporting to have jurisdiction over us, our subsidiaries or our affiliates, or opposing counsel and parties to litigation; (ii) any relevant third party acquirer(s), in the event that we sell or transfer all or any relevant portion of our business or assets; and (iii) other third parties as may otherwise be permitted by law. We may disclose personal information to all of the third parties listed above to comply with our legal obligations or for the business or commercial purposes identified in Use and Collection of Personal Information. Additionally, we may disclose your personal information to third parties upon your request, at your direction or with your consent.
We may also disclose or make available your personal information to our service providers or contractors such as our IT providers, CRM provider, or other entities that have agreed to limitations on the use of your personal information, or entities that fit within other exemptions or exceptions in, or as otherwise permitted by, the CCPA.
Our Use and Disclosure of Sensitive Personal Information
As noted above, under the CCPA, certain personal information we collect and process may be considered “sensitive personal information.” The CCPA requires that we provide you with a right to limit our use or disclosure of such sensitive personal information in certain circumstances. Currently, we are not using your sensitive personal information for purposes that would require that we provide you with a right to limit.
Your Rights and Choices
The CCPA provides consumers with specific rights regarding their personal information, subject to applicable exemptions and limitations. Specifically, consumers may have the right to:
- Be informed, at or before the point of collection, of the categories of personal information to be collected and the purposes for which the categories of personal information shall be used.
- Not be discriminated against because you exercise any of your rights under the CCPA
- Request that we delete any personal information about you that we collected or maintained, subject to certain exceptions (“Request to Delete”);
- Opt-out of the “sale” (as that term is defined in the CCPA) of your personal information if a business sells your personal information (we do not);
- Opt-out of the “sharing” (as that term is defined in the CCPA) of your personal if a business shares your personal information with third parties (we do not);
- Limit the use and disclosure of sensitive personal information (“Right to Limit”) (please note that we are not using your sensitive personal information for purposes that would require that we provide you with a Right to Limit);
- Correct inaccurate personal information (“Right to Correct”); and
- Request that we, as a business that collects personal information about you and that discloses your personal information for a business purpose, disclose to you certain information about such activities (“Request to Know”).
Below, we provide more detail on your CCPA rights and how to exercise those rights.
Right to Know Requests
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose the following to you, unless a limitation or exception applies:
- The categories of personal information we collected about you.
- The categories of sources from which personal information is collected about you.
- Our business or commercial purpose for collecting, selling, or sharing that personal information.
- The categories of third parties to whom the business discloses personal information.
- The specific pieces of personal information we have collected about you.
Right to Delete Requests
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete your personal information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service providers to conduct certain activities, including:
- Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- Help to ensure security and integrity to the extent the use of the consumer’s personal information is reasonably necessary and proportionate for those purposes. Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us and compatible with the context in which the consumer provided the information.
- Comply with a legal obligation.
Right to Correct Requests
You have the right to request that we correct inaccurate personal information that we maintain about you. In reviewing your request, we will take steps to determine the accuracy of the personal information that is subject to your Request to Correct, and, as permitted by law, may deny your request in certain circumstances.
Right to Limit the Use and Disclosure of Sensitive Personal Information
Under certain circumstances, you may have the Right to Limit our use and disclosure of your sensitive personal information. As noted above, we are not using your sensitive personal information for purposes that would require that we provide you with a right to limit.
Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights, unless otherwise permitted by the CCPA.
Exercising Consumer Rights
To exercise the consumer rights described above, please submit a verifiable consumer request to us by either:
- Calling us at: 734-453-6200.
- Email: info@meaa.mea.com
- Write us at the address noted: 15603 Centennial Dr., Northville MI 48168
- Visit https://privacyportal.onetrust.com/webform/914887d7-2945-4cae-86d8-19ef19d239dc/1f3e097f-6923-439d-b08e-ec0b439ced5a
Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information twice within a twelve-month period. We may deny requests from authorized agents who do not submit proof that they have been authorized by you to act on your behalf. We may also require that you directly verify your own identity with us and directly confirm with us that you provided the authorized agent permission to submit the request. Your request must:
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information. Such information may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, your name, phone number and email address, and we may require you to discuss the request with us over the phone. This measure is in place to help ensure that personal information is not disclosed to any person who does not have the right to receive it.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
Response Timing and Format
We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable.
OTHER CALIFORNIA RIGHTS
Shine the Light
California’s “Shine the Light” law permits customers in California to request certain details about how certain types of their information are disclosed to third parties and, in some cases, affiliates, for those third parties’ and affiliates’ own direct marketing purposes. You have the right to ask us one time each year if we have disclosed personal information (as defined under the Shine the Light law) to third parties for their direct marketing purposes.
Do Not Track
We support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable DNT by visiting the Preferences or Settings page of your web browser.]
CHANGES TO OUR CA PRIVACY STATEMENT
We reserve the right to amend this CA Privacy Statement at our discretion and at any time.
CONTACT INFORMATION
This CA Privacy Statement is available in alternative formats upon request. If you have any questions or comments about this notice, this CA Privacy Statement, the ways in which we collect and use your personal information, your choices and rights regarding such use, or to request this CA Privacy Statement in an alternative format, please do not hesitate to contact us at:
Phone: 734-453-6200
Website: www.meaa-mea.com
Email: info@meaa.mea.com
Postal Address: Mitsubishi Electric
ATTN: Human Resources
15603 Centennial Dr.
Northville, MI 48068
TERMS OF USE
Terms of Use (“Terms”)
Last updated: March 30, 2021
Please read these Terms of Use (“Terms”, “Terms and Conditions”) carefully before using the https://www.meaa-mea.com/ website (the “Website”) operated by Mitsubishi Electric Automotive America, Inc. (“us”, “we”, or “our”).
Your access to and use of the Website is conditioned upon your acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who wish to access or use the Website.
By accessing or using the Website you agree to be bound by these Terms. If you disagree with any part of the Terms then you do not have permission to access the Website.
Communications
By creating an Account or submitting information on our Website, you agree to subscribe to newsletters, marketing or promotional materials and other information we may send. However, you may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.
Content
Our Website may allow you to post, link, store, share and otherwise make available certain information, text, graphics, videos, or other material (“Content”). You are responsible for the Content that you post on or through the Website, including its legality, reliability, and appropriateness.
By posting Content on or through the Website, You represent and warrant that: (i) the Content is yours (you own it) and/or you have the right to use it and the right to grant us the rights and license as provided in these Terms, and (ii) that the posting of your Content on or through the Website does not violate any laws or the privacy rights, publicity rights, copyrights, contract rights or any other rights of any person or entity. We reserve the right to terminate the account of anyone found to be violating the above representations and warranties.
You retain any and all of your rights to any Content you submit, post or display on or through the Website and you are responsible for protecting those rights. We take no responsibility and assume no liability for Content you or any third party posts on or through the Website. However, by posting Content using the Website you grant us the right and license to use, modify, analyze, publicly perform, publicly display, reproduce, and distribute such Content on and through the Website.
Mitsubishi Electric Automotive America, Inc. has the right but not the obligation to monitor and edit all Content provided by users.
In addition, Content found on or through this Website are the property of Mitsubishi Electric Automotive America, Inc. or used with permission. You may not distribute, modify, transmit, reuse, download, repost, copy, or use said Content, whether in whole or in part, for commercial purposes or for personal gain, without express advance written permission from us.
Prior to providing Mitsubishi Electric Automotive America, Inc. with any information regarding your company, you agree that you will not provide Mitsubishi Electric Automotive America, Inc. with any confidential or proprietary information. You understand and agree that Mitsubishi Electric Automotive America, Inc. will not have any confidentiality commitment or obligation in connection with any information, data, documents, or other materials you provide to Mitsubishi Electric Automotive America, Inc. via this website or any other means, and that you will not disclose any confidential or proprietary information unless and until Mitsubishi Electric Automotive America, Inc. and you have entered into a written contract otherwise. No information disclosed by you via this website or any other means shall be deemed to be confidential or proprietary.
Accounts
If you create an account with us, you guarantee that you are above the age of 18, and that the information you provide to us is accurate, complete, and current at all times. Inaccurate, incomplete, or obsolete information may result in the immediate termination of your account on the Website.
You are responsible for maintaining the confidentiality of your account and/or password, including but not limited to the restriction of access to your computer and/or account. You agree to accept responsibility for any and all activities or actions that occur under your account and/or password, whether your password is with our Website or a third-party service. You must notify us immediately upon becoming aware of any breach of security or unauthorized use of your account.
You may not use as a username the name of another person or entity or that is not lawfully available for use, a name or trademark that is subject to any rights of another person or entity other than you, without appropriate authorization. You may not use as a username any name that is offensive, vulgar or obscene.
We reserve the right to refuse service, terminate accounts, remove or edit content in our sole discretion.
Copyright Policy
We respect the intellectual property rights of others. It is our policy to respond to any claim that Content posted on the Website infringes on the copyright or other intellectual property rights (“Infringement”) of any person or entity.
If you are a copyright owner, or authorized on behalf of one, and you believe that the copyrighted work has been copied in a way that constitutes copyright infringement, please submit your claim via email to info@meaa.mea.com, with the subject line: “Copyright Infringement” and include in your claim a detailed description of the alleged Infringement as detailed below, under “DMCA Notice and Procedure for Copyright Infringement Claims”
You may be held accountable for damages (including costs and attorneys’ fees) for misrepresentation or bad-faith claims related to the copyright infringement of any Content found on and/or through the Website.
DMCA Notice and Procedure for Copyright Infringement Claims
You may submit a notification pursuant to the Digital Millennium Copyright Act (DMCA) by providing our Copyright Agent with the following information in writing (see 17 U.S.C 512(c)(3) for further detail):
an electronic or physical signature of the person authorized to act on behalf of the owner of the copyright’s interest;
a description of the copyrighted work that you claim has been infringed, including the URL (i.e., web page address) of the location where the copyrighted work exists or a copy of the copyrighted work;
identification of the URL or other specific location on the Website where the material that you claim is infringing is located;
your address, telephone number, and email address;
a statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law;
a statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf.
You can contact our Copyright Agent via email at info@meaa.mea.com
Privacy Policy
By accepting these Terms, you also agree to the policies found in the Website’s Privacy Policy available here .
Intellectual Property and Related Provisions
The Website and its original content (excluding Content provided by users), features and functionality are and will remain the exclusive property of Mitsubishi Electric Automotive America, Inc. and its licensors. The Website is protected by copyright, trademark, and other laws of both the United States and foreign countries. All title and intellectual property rights in and to the content which may be accessed through use of the Website is the property of the respective content owner and may be protected by applicable copyright or other intellectual property laws and treaties. These Terms grant you no rights to use such content. All rights not expressly granted are reserved by Mitsubishi Electric Automotive America, Inc. Without prior written permission from Mitsubishi Electric Automotive America, Inc., you may not create any improvements, enhancements, modifications, and/or derivatives of the Website. Any permitted improvements, enhancements, modifications, and/or derivatives of the Website will be owned by Mitsubishi Electric Automotive America, Inc. Our trademarks and trade dress may not be used in connection with any product or service without the prior written consent of Mitsubishi Electric Automotive America, Inc.
Maintenance of Intellectual Property Notices – You are prohibited from removing or altering any of the Intellectual Property Rights notice(s) embedded in or provided with the Website.
Source Code – You have no license to access or use, or any other rights in or to, the source code for the Website. Certain items included with the Website are subject to “open source” or “free software” licenses (“Open Source Software”). Some of the Open Source Software is owned by third parties. Each item of Open Source Software is licensed under the terms of the end user license that accompanies such Open Source Software. Nothing in these Terms limit your rights under, or grants you rights that supersede, the terms and conditions of any applicable end user license for the Open Source Software.
Compliance with Applicable Laws – You must comply with all applicable laws regarding use of the Website.
Links To Other Web Sites
Our Website may contain links to third party web sites or services that are not owned or controlled by Mitsubishi Electric Automotive America, Inc.
Mitsubishi Electric Automotive America, Inc. has no control over, and assumes no responsibility for the content, privacy policies, or practices of any third party web sites or services. We do not warrant the offerings of any of these entities/individuals or their websites.
You acknowledge and agree that Mitsubishi Electric Automotive America, Inc. shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such third party web sites or services.
We strongly advise you to read the terms of use and privacy policies of any third party web sites or services that you visit.
Termination
We may terminate or suspend your account and bar access to the Website immediately, without prior notice or liability, at our sole discretion, for any reason whatsoever and without limitation, including but not limited to a breach of the Terms.
If you wish to terminate your account, you may do so by sending an email from the emails address used to setup your account to info@meaa.mea.com with the subject line: Terminate Account.
All provisions of the Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.
Indemnification
You agree to defend, indemnify and hold harmless Mitsubishi Electric Automotive America, Inc. and its licensee and licensors, and their employees, contractors, agents, officers and directors, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including but not limited to attorney’s fees), resulting from or arising out of a) your use and access of the Website, by you or any person using your account and password; b) a breach of these Terms, or c) Content posted on the Website.
Disclaimer of Warranty
Mitsubishi Electric Automotive America, Inc. makes no warranties whatsoever express or implied, with regard to the Website, in whole or in part, or any other matter under these Terms. You explicitly disclaim all warranties of non-infringement, merchantability and of fitness for a particular purpose. Mitsubishi Electric Automotive America, Inc. expressly does not warrant that the Website, in whole or in part, will be error free, will operate without interruption, will be compatible with any hardware or systems software configuration, or will meet your requirements.