Make the move to mobility and lifestyle brands

The automotive market is no longer about cars; it’s about a new mobility ecosystem and new approaches to ownership. Some would even say it’s a lifestyle movement.

As an automaker, you’ve got the production, the workforce, the channels, and the means to capitalize on this exciting transformation. But you still need to keep the lights on and you can’t chase after every new idea.   

With an innovation culture and operational excellence that extends far beyond automotive, Mitsubishi Electric is uniquely poised to help you navigate the trends that will likely gain traction and incorporate them into your next designs. Visit us during TU-Automotive Detroit 2018 to see the following technologies and use cases:

  • Biometric wearables. Vehicle authentication via biometric wearables can improve the user experience, increase security and provide the perfect way to extend your premium brand – what’s not to like?
  • Augmented reality. Having cars with an AR presence may seem like fun and games but we’ve got some serious and imminently practical uses of how an AR portal could be used to delight customers.
  • Urban drones. We’ve taken last year’s drone innovation to the next level. This year, our remote eyes are flying over the city to scout out the best routes, find parking, and even run errands.
  • Hybrid haptics. Less than 5 percent of users change their default program settings. So why not use physical controls that combine context-sensitivity with rich graphics and haptic feedback for rapid, personalized interactions?
  • Predictive HMIs. What if cars knew their drivers so well (and of course were connected to their mobiles, cloud, and home), they could predict their needs and help fulfill them? It would be like having a world full of personal assistants … except with 24/7 availability (and made out of metal).
  • Mobile payments. Consumers can soon leave their wallets in their pockets and smart watches on their dressers with cars that can order, pay, and take people to their merchandise … and their macchiatos.

Space is limited so we anticipate appointments will fill up quickly. Please contact us soon to book a time.